Deplatforming has become one of the weapons of choice for the command-and-control crowd that will fight to the death for your right to agree with them. Their ability to successfully deploy this strategy depends, among other things, on their ability to intimidate. Which in turn depends on the centralization of power in the hands of a small group of ideologically aligned players who, not coincidentally, are powerful players in Washington, DC.
One possible solution to this problem–and it is a problem–is to decentralize the structure of the internet. This would give consumers control over their own data and identities, and drastically reduce if not eliminate, the monopoly power Big Tech has over the dissemination of information.
Some very forward looking innovators are working to do just that at this very moment. The video below from the libertarian Reason Magazine presents a discussion of some of the issues involved.